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Pad Your ROI With Roll-to-Roll Litho
Wow customers while saving on your next direct mail campaign.
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Taking a Lean Approach at Tension
Lean is a systematic approach of continuous improvement based on setting standards aimed at eliminating waste throughout an organization.
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Baby Boomers and Direct Mail
Baby boomers trust and utilize direct mail more than any other generation.
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‘Keep Pushing the Envelope!’
Maynard Benjamin, advocate for the envelope industry and paper-based communications, shares memories and advice from a career well spent.
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Generation X and Direct Mail
Transparency and Practicality Are the Keys to Earning Gen Xers’ Attention and Business In previous blogs we explored the relationships that Gen Z and Millennials have with direct mail and the best way to approach them. Each of the generations respond differently to direct mail and it is important that marketers understand these often subtle…
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Connecting with Millennials Through Direct Mail
Learn more about the relationship between millennials and businesses and how to tailor direct mail to this target audience.
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Using Direct Mail to Engage with Gen Z
Learn more about the relationship between Gen Z and businesses and how to tailor direct mail to this target audience.
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UV Ink Part 3: UV Enhancements & Sustainability
Part 2 of this series examined the ultraviolet (UV) printing process, including UV ink’s quick-curing properties that make it popular among direct mail marketers. In this installment, we’ll explore other advantages, namely, how UV coatings can enhance your design, while also providing an ecofriendly alternative to traditional inks. Enhancements to Improve Open Rates Although UV…
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UV Ink Part 2: When to Use UV Ink
As we discussed in part 1 of this series, ultraviolet (UV) ink holds many benefits. In this article, we’ll dig deeper into the UV printing process, including which projects are best suited for it and how to ensure top results from your printer. Advantages of UV Printing The relative simplicity of UV printing makes it…
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