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‘Keep Pushing the Envelope!’
Maynard Benjamin, advocate for the envelope industry and paper-based communications, shares memories and advice from a career well spent.
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Generation X and Direct Mail
Transparency and Practicality Are the Keys to Earning Gen Xers’ Attention and Business In previous blogs we explored the relationships that Gen Z and Millennials have with direct mail and the best way to approach them. Each of the generations respond differently to direct mail and it is important that marketers understand these often subtle…
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Connecting with Millennials Through Direct Mail
Learn more about the relationship between millennials and businesses and how to tailor direct mail to this target audience.
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Using Direct Mail to Engage with Gen Z
Learn more about the relationship between Gen Z and businesses and how to tailor direct mail to this target audience.
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UV Ink Part 3: UV Enhancements & Sustainability
Part 2 of this series examined the ultraviolet (UV) printing process, including UV ink’s quick-curing properties that make it popular among direct mail marketers. In this installment, we’ll explore other advantages, namely, how UV coatings can enhance your design, while also providing an ecofriendly alternative to traditional inks. Enhancements to Improve Open Rates Although UV…
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UV Ink Part 2: When to Use UV Ink
As we discussed in part 1 of this series, ultraviolet (UV) ink holds many benefits. In this article, we’ll dig deeper into the UV printing process, including which projects are best suited for it and how to ensure top results from your printer. Advantages of UV Printing The relative simplicity of UV printing makes it…
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UV Ink Part 1: What to Know About Using UV Ink
In the world of printing, one common method is the Ultraviolet (UV) printing process. This process uses specialized ink that is designed to cure instantly. More specifically, UV ink is a type of radiation ink that consists of pigments dispersed in liquid prepolymers, monomers and initiators that release free radicals which instantly polymerize the ink…
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The Small but Mighty Buck Slip
Four Effective Uses For This Simple Marketing Device
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3 Reasons to Use a Recyclable Padded Mailer
Updated 12/4/25. Discover three ways recyclable padded paper mailers deliver on sustainability and performance.
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