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The 2023 USPS Retargeting Promotion
Reengage with your most sought-after customers. The USPS® introduced a new promotion for 2023, the Retargeting promotion, which encourages mailers to send personalized First-Class Mail® postcards to those who have recently…
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Pad Your ROI With Roll-to-Roll Litho
Wow customers while saving on your next direct mail campaign.
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The 2023 Bridge Conference – Solutions: AMPLIFIED
Tension returns as an exhibitor at the 2023 Bridge Conference.
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The 2023 USPS Informed Delivery Promotion
The Informed Delivery® service from the USPS®, is a free service that send users daily emails with a preview of their expected mail and packages for the day. Business mailers can participate…
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Taking a Lean Approach at Tension
Lean is a systematic approach of continuous improvement based on setting standards aimed at eliminating waste throughout an organization.
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Baby Boomers and Direct Mail
Baby boomers trust and utilize direct mail more than any other generation.
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‘Keep Pushing the Envelope!’
Maynard Benjamin, advocate for the envelope industry and paper-based communications, shares memories and advice from a career well spent.
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Generation X and Direct Mail
Transparency and Practicality Are the Keys to Earning Gen Xers’ Attention and Business In previous blogs we explored the relationships that Gen Z and Millennials have with direct mail and…
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Connecting with Millennials Through Direct Mail
Learn more about the relationship between millennials and businesses and how to tailor direct mail to this target audience.
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