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Connecting with Millennials Through Direct Mail
Direct Mail with Integrity and Authenticity Earns Millennials’ Loyalty In our first blog covering the four major generations, we focused on the perceptions that generation Z has of direct mail.…
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New in 2023: Reply Mail IMbA™ Promotion
Registration is Now Open for the 2023 Reply Mail IMbA Promotion This year, the USPS® is launching a new promotion, the Reply Mail IMbA™ promotion which includes a tiered system…
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Using Direct Mail to Engage with Gen Z
Striking an Emotional Connection is the Best Way to Win Over Gen Z. The four generations that have the most buying power are generation Z, millennials, generation X and baby…
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UV Ink Part 3: UV Enhancements & Sustainability
Part 2 of this series examined the ultraviolet (UV) printing process, including UV ink’s quick-curing properties that make it popular among direct mail marketers. In this installment, we’ll explore other…
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UV Ink Part 2: When to Use UV Ink
As we discussed in part 1 of this series, ultraviolet (UV) ink holds many benefits. In this article, we’ll dig deeper into the UV printing process, including which projects are…
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Tension Corporation Announces New Division Name
The Envelope and Print Division of Tension Corporation Offers Expanded Products and Services Friday, March 17, 2023, KANSAS CITY, Mo. — The Tension Corporation, a global leader in envelope products,…
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USPS 2023 Emerging and Advanced Technology Promotion
Registration is now open for the 2023 Emerging and Advanced Technology promotion.
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UV Ink Part 1: What to Know About Using UV Ink
In the world of printing, one common method is the Ultraviolet (UV) printing process. This process uses specialized ink that is designed to cure instantly. More specifically, UV ink is…
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Now Open: USPS 2023 Personalized Color Transpromo Promotion
Learn about this year’s promotion.