Engage Customers in Your Mailing
An envelope hiding a “secret” message poses too many questions to be ignored. By incorporating a reveal opening into your next direct mailing, you can unleash the hidden power of your offer’s message.
Direct mail offers can be made more enticing and effective by using special devices built into the envelope. Tension is an expert at producing envelopes with interactive openers that invite consumers to pull the tab and become involved with the underlying offer or communication. Getting a consumer involved in the envelope that carries your message makes them more likely to open it and therefore respond.
Tension Quality Ensures Smooth Sailing Through the Mailstream
A Tension Reveal envelope withstands the rigors of the mailstream. Tension’s design and production expertise produces envelopes that are engaging without impacting insertability. Its perforated opening rips smoothly to divulge a special offer or intriguing image on the inside of the envelope. Tension’s experience producing these reveal envelopes ensures an easy opening so that all eyes are on your offer.
Get Your Creative Juices Flowing
The reveal itself can take a variety of sizes and designs to draw in your reader.
- A two-inch strip pulls away easily and focuses the eye on the offer.
- A bigger reveal-pull can uncover a dramatic graphic.
- Using a reveal with the message “Open for your special offer!” encourages the consumer to believe that the offer has been specially designed for them.
Variably print a unique offer on your inserts rather than your outer envelopes, saving money for you as the direct mailer. Give your mailing a distinctive look for greater impact on the addressee and a higher response to the mailing.