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Navigating USPS® Postage Increases
Postage rates will continue to rise — here’s how you may be able to offset them.
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Texturize Your Direct Mail: How Texture Can Elevate Your Next Mailpiece
What the research says about haptics, the perception of an object by touch.
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Booklets: A Versatile Messaging Tool
All you need to know about the booklet, including its key benefits.
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Copy That: Using Copy to Create an Appealing Mailpiece
Capture customers attention with good copy
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Increase Donor Awareness—and Response Rates
Stand out from the nonprofit crowd with these direct mail design tips.
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Self Mailers: Thinking Outside the Envelope
Self mailers can offer more bang for your buck—if you know how to use them.
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The Perfect Fit Part 2, Packaging Solutions for Labor Shortages
In my previous post, I discussed how our HPS-300 Variable Length Poly Bagging System can help solve a need for sustainable packaging solutions by creating less waste inside and outside of the package.
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Looking for Speedy Delivery? Unpacking USPS Service Standards.
What you mail—and where it’s headed—matters for USPS delivery times.
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Direct Mail Basics: Choosing Your Envelope and Direct Mail Format
We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative.
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