2024 USPS® Promotions and Incentives
The 2024 USPS® promotions provide marketers and mailers with the opportunity to use your envelope or mailpiece to increase engagement with customers. Promotions range from using dynamic color and new print techniques to integrating mobile technology.
- Tactile, Sensory and Interactive Engagement Promotion
- Informed Delivery Promotion
- Emerging and Advanced Technology Promotion
- Personalized Color Transpromo Promotion
- Reply Mail IMbA™
- Retargeting Promotion
The information you find here is informational, and not meant to represent mailpieces approved by the USPS. Exact specifications may be found here. You must contact the USPS for approval and exact program specifications.
New to 2024
The 2024 Emerging and Advanced Technology promotion has been updated to add greater flexibility. Mailers can select a start date at any point during the 2024 calendar year. The start date begins on the first mail date claiming the discount and must run for up to 6 consecutive months during the calendar year.
Two New Mail Growth Incentives: The First-Class Mail® Incentive and the Marketing Mail® Growth Incentive.
Mailers Owners will receive postage credits by growing their qualifying First-Class Mail or Marketing Mail volumes in 2024 compared to volumes in 2023. Refer to PostalPro.com to understand all the requirements and specifics of these incentives.
2024 Guide
Tension is offering easy-to-read overviews of the USPS promotions, available to you. Sign up for our updates here. All final approvals and official information come from the USPS. This material has been designed for reference. Download our helpful info sheet for details on each promotion by clicking on the image to the right.
Tactile, Sensory and Interactive Engagement Promotion
Neuromarketing research suggests that when marketing materials engage a reader’s senses, brand recognition and message recall can increase. This USPS promotion encourages mailers to use the latest printing and production advancements to get mail noticed and opened.
To be approved, your mailpiece has to feature at least one of the following approved techniques:
- Specialty inks
- Sensory treatments
- Interactive elements
Participants in this promotion are eligible for a 5% discount. The mailing is sent through USPS Marketing Mail®. More information about requirements and eligibility can be found here.
Important Dates
Registration Date: December 15, 2023 – July 31, 2024
Promotional Date: February 1, 2024 – July 31, 2024
Related Tension Products
Learn more about our new Trailing Edge envelopes, envelopes with special finishes and embossed envelopes (options include both textured paper and foil embossing) – they all qualify for discounts under the Tactile, Sensory and Interactive Mailpiece Engagement promotion. Or, learn more about the unique and USPS-approved Trailing Edge envelopes in this blog.
Other Tension products that qualify for the TSI promotion include the Hot Note® Sticky Note envelope, Peel & Reveal mailpieces, and Rip-Ope and Zip-Strip envelopes. An innovative involvement device, the Hot Note® can boost readership and response to direct mailings. Elevate your ho-hum mailpiece to an engaging and interactive piece with a Peel & Reveal mailpiece from Tension. Rip-Ope and, Zip-Strip envelopes make opening envelopes fun with a pull tab that is sure to catch the eye.
All mailpieces submitted for the TSI promotion are subject to the approval of the USPS.
Informed Delivery Promotion
The Informed Delivery promotion encourages business mailers to sign up for and launch an Informed Delivery campaign.
This promotion offers a 4% discount on eligible mail. More information about this First-Class Mail® and USPS Marketing Mail promotion can be found here.
Important Dates
Registration Date: June 15, 2024 – December 31, 2024
Promotion Date: August 1, 2024 – December 31, 2024
Related Blog Posts
Have you checked our blog for Informed Delivery articles? There’s a wealth of information in this one.
Emerging and Advanced Technology Promotion
Marketers can amplify direct mail results when incorporating technology into their mailings. With this promotion, customers can explore technologies that are included or embedded into paper and linked to a mobile phone or other device.
Your direct mail mailpiece needs to integrate one of the following approved technologies to be eligible for this program:
- “Enhanced” Augmented Reality (AR)
- Basic Integration with Voice Assistants
- Advanced Integration with Voice Assistants
- Near Field Communication (NFC)
- Virtual Reality (VR)
- Mixed Reality (MR)
- Video in Print (ViP)
- Mobile Shopping
Mailers are eligible for a 3% or 4% discount. More information about this First-Class Mail and USPS Marketing Mail promotion can be found here.
The tiered discounts are listed as:
3% Discount: Emerging and Advanced Technologies: “Enhanced” Augmented Reality, Basic Integration with Voice Assistant, Mobile Shopping
4% Discount: Enhanced Emerging Technologies: Advanced Integration with Voice Assistant, Video in Print Technology, Near Field Communication, Mixed Reality, Virtual Reality
Important Dates
New to 2024: Choose Your Start Date
This year, the USPS has opened the promotion and registration for the entire calendar year. Mailers can now select their start date at any point during the 2024 promotion calendar. The start date begins on the first mail date claiming the discount and must run for up to 6 consecutive months during the calendar year. More information can be found in the USPS’ guidebook here.
Registration Date: All year round
Promotion Date: All Year Round (6 Consecutive Months Maximum during CY2024)
Related Tension Products
Make your mailpiece come alive with enhanced augmented reality (AR), and enjoy discounts from the USPS.
Personalized Color Transpromo Promotion
Your monthly statements represent a regular appointment between you and your customer. It is a time to connect, a reminder to make a payment or even an opportunity to offer a new special deal. This promotion is intended to encourage producers of bills and statements to produce and mail statements that create a greater connection and response from consumers by using personalized color transpromotional messages on bills and statements. More information about this First-Class Mail promo can be found here.
The tiered discounts are listed as:
3% Discount: Personalized Full Color Marketing and Consumer Messages
4% Discount: Meeting PCT requirements and including a reply mechanism
Important Dates
Registration Date: December 15, 2023 – July 31, 2024
Promotion Date: February 1, 2024 – July 31, 2024
Related Blog Post
The envelope can offer nice real estate for marketing messages, and a transactional mailpiece is an ideal platform to communicate each month with your customers. Get to know how the 40/40/20 Marketing Rule can boost your transpromo messaging in this post.
Reply Mail IMbA™
The Reply Mail IMbA™ promotion is new for 2024 and encourages reply mail customers to adopt IMbA static or serialized barcodes. The USPS has released their guide for the Reply Mail IMbA promotion and it can be found here.
The tiered discounts are listed as:
3% Discount: Mailpieces with a Static IMbA
6% Discount: Mailpieces with a Serialized IMbA
Important Dates
Registration Date: May 15, 2024 – December 31, 2024
Promotion Date: July 1, 2024 – December 31, 2024
Retargeting Promotion
The Retargeting Promotion incentivizes marketers to send out a postcard to a recent website or mobile app visitor that did not make a trackable conversion. The USPS has released their guide for this promotion which can be found here.
Mailers have the opportunity to earn a 5% discount for this promotion on qualifying mailpieces.
Important Dates
Registration Date: July 15, 2024 – November 30, 2024
Promotion Date: September 1, 2024 –November 30, 2024
Additional Information and Contact Information
Your Tension Associate is available to provide additional information about creating an envelope that will be eligible for these incentives. Additional program requirements and documents can also be found at the USPS website:
- Postal Pro: postalpro.usps.com/promotions
- Program Registration: gateway.usps.com
You may also get additional information from PostalOne! by email or phone at: MSSC@USPS.gov or 1-877-672-0007.
