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2024 USPS® Promotions and Incentives

The 2024 USPS® promotions provide marketers and mailers with the opportunity to use your envelope or mailpiece to increase engagement with customers. Promotions range from using dynamic color and new print techniques to integrating mobile technology.

The information you find here is informational, and not meant to represent mailpieces approved by the USPS. Exact specifications may be found here. You must contact the USPS for approval and exact program specifications.

New to 2024

The 2024 Emerging and Advanced Technology promotion has been updated to add greater flexibility. Mailers can select a start date at any point during the 2024 calendar year. The start date begins on the first mail date claiming the discount and must run for up to 6 consecutive months during the calendar year.

Two New Mail Growth Incentives: The First-Class Mail® Incentive and the Marketing Mail® Growth Incentive.

Mailers Owners will receive postage credits by growing their qualifying First-Class Mail or Marketing Mail volumes in 2024 compared to volumes in 2023. Refer to PostalPro.com to understand all the requirements and specifics of these incentives.

Tactile, Sensory and Interactive Promotion

Informed Delivery Promotion

Emerging and Advanced Technology Promotions

Personalized Color Transpromo Promotion

#9 CRM envelope

Reply Mail IMbA™

Postcards, sometimes called flats, efficiently communicate your branding

Retargeting Promotion

Additional Information and Contact Information

Your Tension Associate is available to provide additional information about creating an envelope that will be eligible for these incentives. Additional program requirements and documents can also be found at the USPS website:

You may also get additional information from PostalOne! by email or phone at: MSSC@USPS.gov or 1-877-672-0007.