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‘Keep Pushing the Envelope!’
Maynard Benjamin, advocate for the envelope industry and paper-based communications, shares memories and advice from a career well spent.
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Generation X and Direct Mail
Transparency and Practicality Are the Keys to Earning Gen Xers’ Attention and Business In previous blogs we explored the relationships that Gen Z and Millennials have with direct mail and…
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Direct Mail Basics: Choosing Your Envelope and Direct Mail Format
We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative.
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Not Just a Form Letter: Ordering Continuous Forms for Direct Mail
Continuous forms are a staple for direct mailers. They enable the creation of high volume, high impact forms that are inserted into your direct mail piece and convey your message with dynamic printing and personalization.
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KEEP US POSTED: What’s New and Exciting with the Postal Service
Things are changing at the USPS from national campaigns to podcasts. Learn more about the Keep US Posted campaign, Postal Service Reform Act of 2022 and more here.
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Using Direct Mail to Reach Voters
Win the votes with direct mail. Tips in this series.
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When to Use USPS Marketing Mail: Sending the Right Message
Send the right message with USPS Marketing Mail.
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Tension Corporation: A History of Ingenuity
Learn about our Kansas City headquarters, listed on the National Register of Historic Places.
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Do I Really Need Enhanced Flexo?
Discover if your mail campaign calls for enhanced flexo (or not).
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