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Earth Day and ESG at Tension
How Building Strong Environmental, Social and Governance Policies Makes Good Business Sense Earth Day, first established on April 22, 1970, is a global reminder to take steps to preserve the…
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Tension Aligns with BlueRidge Data for Enhanced Data Matching
Gift Lift™ Facilitates Nonprofits’ Matching Gift Opportunities Kansas City, Mo. – Tension Corporation, a leader in nonprofit and higher education direct mail, has named BlueRidge Data as its data provider…
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The 2023 Bridge Conference – Solutions: AMPLIFIED
Tension returns as an exhibitor at the 2023 Bridge Conference.
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Taking a Lean Approach at Tension
Lean is a systematic approach of continuous improvement based on setting standards aimed at eliminating waste throughout an organization.
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Baby Boomers and Direct Mail
Baby boomers trust and utilize direct mail more than any other generation.
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‘Keep Pushing the Envelope!’
Maynard Benjamin, advocate for the envelope industry and paper-based communications, shares memories and advice from a career well spent.
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Generation X and Direct Mail
Transparency and Practicality Are the Keys to Earning Gen Xers’ Attention and Business In previous blogs we explored the relationships that Gen Z and Millennials have with direct mail and…
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Direct Mail Basics: Choosing Your Envelope and Direct Mail Format
We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative.
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Not Just a Form Letter: Ordering Continuous Forms for Direct Mail
Continuous forms are a staple for direct mailers. They enable the creation of high volume, high impact forms that are inserted into your direct mail piece and convey your message with dynamic printing and personalization.
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