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Gift Lift™ Facilitates Nonprofits’ Matching Gift Opportunities

Kansas City, Mo. – Tension Corporation, a leader in nonprofit and higher education direct mail, has named BlueRidge Data as its data provider for its Gift Lift™ gift matching program. Tension’s Gift Lift service drives campaign and gift matching opportunities using an organization’s donor list and provides quality data and direct mail services.

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“BlueRidge is the ideal partner for Gift Lift,” says Mike Desmarais, national category sales manager — printed products. “Their knowledge and tenure in the data technology space is unparalleled. Combined with Tension’s knowledge of direct mail, we can provide our customers with a powerful product in a way that is seamless, simple and effective.”

Tension’s Gift Lift program takes a customer-supplied donor list and then, with BlueRidge Data, appends important campaign information like mailing addresses, email, phone and even employer data. The data can also include information about donors who are currently employed by companies that will match their charitable contributions.

The organization can then launch an integrated campaign including emails, text and direct mail. Tension manages the data append process, and additionally can lead the production, printing and mailing of a personalized direct mail appeal that includes the matching gift forms of each respective donor’s employer along with a convenient return envelope. 

“Tension is known in the industry for its outstanding products and services,” says Stephen Hafner, CEO of BRD. “BlueRidge’s powerful data services provide hard to find data, and with Tension we can deliver this service to customers.”

Please contact your Tension sales associate or tension.com/contact-us/ for more information.


A global leader in envelopes, printed products, packaging and packaging automation solutions, the Tension Corporation is a privately held and operated company based in Kansas City, Missouri. Tension manufactures billions of envelopes annually, and their envelope and printed products division serves a variety of industries, including third-party billing, financial, insurance and direct marketing. The packaging and automation division of Tension provides software, consumables, automation, and service and support for fulfillment to the e-commerce and pharmaceutical industries.