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2023: A Year in Review
Take a look back at some of our most popular blogs from the year.
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Ready for the 2024 Election Year?
Insights and best practices to craft a winning direct mail campaign.
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Take the Guesswork Out of Holiday Mailings
Seasonal marketing tactics every business should try
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Baby Boomers and Direct Mail
Baby boomers trust and utilize direct mail more than any other generation.
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Generation X and Direct Mail
Transparency and Practicality Are the Keys to Earning Gen Xers’ Attention and Business In previous blogs we explored the relationships that Gen Z and Millennials have with direct mail and the best way to approach them. Each of the generations respond differently to direct mail and it is important that marketers understand these often subtle…
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Connecting with Millennials Through Direct Mail
Learn more about the relationship between millennials and businesses and how to tailor direct mail to this target audience.
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Using Direct Mail to Engage with Gen Z
Learn more about the relationship between Gen Z and businesses and how to tailor direct mail to this target audience.
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Texturize Your Direct Mail: How Texture Can Elevate Your Next Mailpiece
What the research says about haptics, the perception of an object by touch.
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Increase Donor Awareness—and Response Rates
Stand out from the nonprofit crowd with these direct mail design tips.
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