Connecting with Millennials Through Direct Mail
Direct Mail with Integrity and Authenticity Earns Millennials’ Loyalty In our first blog covering the four major generations, we focused on the perceptions that generation Z has of direct mail.…
Using Direct Mail to Engage with Gen Z
Striking an Emotional Connection is the Best Way to Win Over Gen Z. The four generations that have the most buying power are generation Z, millennials, generation X and baby…
2022: A Year in Review
Take a look back at some of our most popular blogs from the year.
Texturize Your Direct Mail: How Texture Can Elevate Your Next Mailpiece
What the research says about haptics, the perception of an object by touch.
Increase Donor Awareness—and Response Rates
Stand out from the nonprofit crowd with these direct mail design tips.
Self Mailers: Thinking Outside the Envelope
Self mailers can offer more bang for your buck—if you know how to use them.
Vertically Grooved Embossed Envelopes
Textured envelopes are known for capturing attention. Tactile elements get noticed right away – the texture can be felt as soon as the recipient removes the envelopes from the mailbox…
What is a Flat?
Understanding the terminology and common names associated with certain mailpieces can give insight into which one is suitable for the goals of your campaign.
Direct Mail Basics: Testing Your Mailpiece
Learn more about the importance of testing your direct mail campaign.