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Self Mailers: Thinking Outside the Envelope
Self mailers can offer more bang for your buck—if you know how to use them.
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Vertically Grooved Embossed Envelopes
Updated December 2025 Textured envelopes are known for capturing attention. Tactile elements get noticed right away – the texture can be felt as soon as the recipient removes the envelopes from the mailbox and sorts them. One method to add texture to envelopes is through embossing. With embossing, envelope paper is stamped to create a…
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What is a Flat?
Understanding the terminology and common names associated with certain mailpieces can give insight into which one is suitable for the goals of your campaign.
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Direct Mail Basics: Testing Your Mailpiece
Learn more about the importance of testing your direct mail campaign.
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Direct Mail Lists: Acquisition vs. Retention Lists
Tension’s Direct Mail Basics series continues with this installment of Acquisition vs Retention lists.
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Product Spotlight: 3 Ways to Create a Brilliant Direct Mailpiece
Make a good first impression in the mailbox with an envelope made with metallic paper, ink or foil.
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Very Important Partners: The Direct Mail Ecosystem
Get to know your direct mail ecosystem.
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Understanding the Major Steps of a Direct Mail Campaign
Learn the major steps of a direct mail campaign.
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Product Spotlight: Sticky Notepads
Learn about the benefits of a customizable sticky notepad.
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