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Ready for the 2024 Election Year?
Insights and best practices to craft a winning direct mail campaign.
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Take the Guesswork Out of Holiday Mailings
Seasonal marketing tactics every business should try
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Baby Boomers and Direct Mail
Baby boomers trust and utilize direct mail more than any other generation.
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Generation X and Direct Mail
Transparency and Practicality Are the Keys to Earning Gen Xers’ Attention and Business In previous blogs we explored the relationships that Gen Z and Millennials have with direct mail and…
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Connecting with Millennials Through Direct Mail
Learn more about the relationship between millennials and businesses and how to tailor direct mail to this target audience.
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Using Direct Mail to Engage with Gen Z
Learn more about the relationship between Gen Z and businesses and how to tailor direct mail to this target audience.
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Texturize Your Direct Mail: How Texture Can Elevate Your Next Mailpiece
What the research says about haptics, the perception of an object by touch.
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Increase Donor Awareness—and Response Rates
Stand out from the nonprofit crowd with these direct mail design tips.
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Self Mailers: Thinking Outside the Envelope
Self mailers can offer more bang for your buck—if you know how to use them.
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