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Using Good Data to Drive Good Campaigns
As both a parent and a 20-plus-year direct marketing professional in higher education, I understand the importance of sustaining our educational communities through fundraising campaigns. The landscape has changed since…
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Tension Aligns with BlueRidge Data for Enhanced Data Matching
Gift Lift™ Facilitates Nonprofits’ Matching Gift Opportunities Kansas City, Mo. – Tension Corporation, a leader in nonprofit and higher education direct mail, has named BlueRidge Data as its data provider…
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Phygital Marketing and the USPS Promotions, Part 3
Leverage three USPS ® promotions to your benefit
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Make Your Message Stick with Tension
Use Hot Note® Sticky Note Envelopes or Sticky Notepads to boost brand awareness.
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Phygital Marketing: Digital Elements of Phygital Marketing, Part 2
Integrating digital elements on your mailpieces for maximum impact.
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Phygital Marketing: Where Print and Digital Meet, Part 1
Discover why “phygital” marketing is the future and how you can use it
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2023: A Year in Review
Take a look back at some of our most popular blogs from the year.
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How Direct Mail Performs Today: A Report from the Winterberry Group
The USPS® and the Winterberry Group recently released a report on the state of direct mail. Marketers know that direct mail is still a compelling medium. Direct mail is more…
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Ready for the 2024 Election Year?
Insights and best practices to craft a winning direct mail campaign.
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