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Vertically Grooved Embossed Envelopes
Textured envelopes are known for capturing attention. Tactile elements get noticed right away – the texture can be felt as soon as the recipient removes the envelopes from the mailbox…
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What is a Flat?
Understanding the terminology and common names associated with certain mailpieces can give insight into which one is suitable for the goals of your campaign.
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Direct Mail Basics: Testing Your Mailpiece
Learn more about the importance of testing your direct mail campaign.
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Direct Mail Lists: Acquisition vs. Retention Lists
Tension’s Direct Mail Basics series continues with this installment of Acquisition vs Retention lists.
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Product Spotlight: 3 Ways to Create a Brilliant Direct Mailpiece
Make a good first impression in the mailbox with an envelope made with metallic paper, ink or foil.
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Very Important Partners: The Direct Mail Ecosystem
Get to know your direct mail ecosystem.
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Understanding the Major Steps of a Direct Mail Campaign
Learn the major steps of a direct mail campaign.
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Product Spotlight: Sticky Notepads
Learn about the benefits of a customizable sticky notepad.
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Why Your Direct Mail Campaign Needs A/B Testing
Tips for direct mail testing.
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