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Three Ways to Create a Successful Fundraising Campaign for Your School
As both a parent and a direct marketing professional, I’ve learned a lot about the importance of sustaining our educational communities through fundraising campaigns.
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Tension Corporation is Featured in Smithsonian Institute’s National Postal Museum Virtual Exhibition, “America’s Mailing Industry”
The Smithsonian’s National Postal Museum launched a new virtual exhibition, “America’s Mailing Industry” which tells a story of the partnership between the USPS and private industry.
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Tension’s Director of Marketing Receives Kansas City International Association of Business Communicators Award of Excellence
The Kansas City chapter of the International Association of Business Communicators (KC IABC) awarded Karen Loggia with a 2016 Bronze Quill Award of Excellence.
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Why I’m a Proponent of PCCs and You Should Be, Too!
On Aug. 17, our Tension Fort Worth manufacturing and sales center welcomed the Greater Dallas Postal Customer Council (GDPCC) and Forth Worth PCC (FWPCC) for a tour of our plant.
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4 Things You Need to Know to Get Your Envelope Noticed
I recently had the opportunity to speak to members of the Kansas City Mail Systems Management Association (KCMSMA) about the use of color, texture and images to make the most of your envelope.
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A Bit of History
Bert Berkley authors an article in On Paper, providing rich Tension and industry history.
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Tension Corporation Introduces Gift Lift™ for Nonprofits and Educational Institutions
Learn how Gift Lift can help an estimated $6-10 billion in corporate matching funds are left unclaimed each year.
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Marketers: To Disrupt, Please Educate and Inform. Don’t Interrupt and Sell. You Could Kill Your Brand.
I have some time to kill. I’m in an airport awaiting a flight to Dusseldorf, Germany and see a text message that my flight has just been delayed 2 hours. Lovely! So, like any good professional, I power up my laptop and figure I will make lemonade out of lemons and get some work done.
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We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and dices better than the competition.
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