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Direct Mail Best Practices: A Year In Giving
Tension hosted a webinar as part of our ongoing Lunch & Learn series: “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this fourth webinar recap blog, we’ll focus on how to design and time your nonprofit fundraising campaigns for the most impact. To watch the webinar in its entirety, please click…
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How and Why to Set Up a USPS® Mailing Permit
A helpful guide for every mailer We’re all looking for ways to save time and resources. Obtaining a USPS® mailing permit can help marketers and mailers do exactly that by allowing them to mail at commercial prices and streamline processes. What is a Mailing Permit? As defined on the USPS website, a mailing permit is…
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Direct Mail Best Practices for Designing for Impact
On June 13, Tension hosted a webinar as part of our ongoing “Lunch & Learn” series: “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this third webinar recap blog, we’ll focus on how to design for impact for a nonprofit audience. To watch the webinar in its entirety, please click here. …
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Direct Mail Best Practices for Data Hygiene
On June 13, Tension hosted a webinar as part of our ongoing “Lunch & Learn” series: “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this second webinar recap blog, we’ll focus on why data hygiene is so important and share tips for keeping a clean list. To watch the webinar in…
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Direct Mail Best Practices for Donor Engagement
On June 13, Tension hosted a webinar as part of our ongoing “Lunch & Learn” series: “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this first webinar recap blog, we focus on the six most important tips for creating an effective nonprofit direct mail campaign. To watch the webinar in its…
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Increase Donor Awareness—and Response Rates
Stand out from the nonprofit crowd with these direct mail design tips.
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Why Donor Appreciation Drives Retention (and How to Master It)
Donors are the lifelines of non-profit organizations, yet retaining them remains one of the sector’s greatest challenges. Discover how combining digital touchpoints with high-impact direct mail can increase donor retention, deepen major donor relationships, and maximize long-term support for your cause.
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4 Storytelling No-Nos
Know these 4 storytelling taboos.
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5 Direct Mail Tips for Nonprofits
While there is no panacea that will guarantee double digit response rates on your next direct mail package, there are some tried and true practices you can test on your donor file simply and effectively.

