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How Do You Address an Envelope?
Nothing is sweeter than hearing your own name, and on a direct mail or transactional envelope, nothing is sweeter than seeing your correct address.
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Envelope Basics: The Grand Opening
Whether you’re a mailing industry newcomer or seasoned pro, if you work with envelopes you need the basics.
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Intelligent Mail Barcode Dumbed Down, Take 2
In my last post (Intelligent Mail Barcode Dumbed Down), I covered the who, what, when, where and how of the Intelligent Mail barcode.
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Custom Direct Mail Options for Gift Lift™ Gift Matching Program
Tension Corporation recently announced new direct mail options for its Gift Lift™ gift matching program.
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Informed Delivery™ from the USPS®
The United States Postal Service is giving you a jump on seeing what’s in your mailbox before you even check the mail.
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Everything You Need To Know About Intelligent Mail Barcode
Learn what an IMb is, who uses it and where it is located.
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When it Comes to Direct Mail, Have the Mind of a Seven-Year-Old
Picture yourself at a 7-year-old’s birthday party. It’s gift time. The birthday girl is having the time of her life and is looking for the first gift to open.
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5 Direct Mail Tips for Nonprofits
While there is no panacea that will guarantee double digit response rates on your next direct mail package, there are some tried and true practices you can test on your donor file simply and effectively.
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Data-Driven Direct Mail: The Blueprint for Modern School & Nonprofit Fundraising
As both a parent and a direct marketing professional, I’ve learned a lot about the importance of sustaining our educational communities through fundraising campaigns.
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