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Direct Mail Best Practices: A Year In Giving
Tension hosted a webinar as part of our ongoing Lunch & Learn series: “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this fourth webinar recap blog, we’ll focus on how to design and time your nonprofit fundraising campaigns for the most impact. To watch the webinar in its entirety, please click…
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Direct Mail Best Practices for Designing for Impact
On June 13, Tension hosted a webinar as part of our ongoing “Lunch & Learn” series: “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this third webinar recap blog, we’ll focus on how to design for impact for a nonprofit audience. To watch the webinar in its entirety, please click here. …
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Direct Mail Best Practices for Data Hygiene
On June 13, Tension hosted a webinar as part of our ongoing “Lunch & Learn” series: “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this second webinar recap blog, we’ll focus on why data hygiene is so important and share tips for keeping a clean list. To watch the webinar in…
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Direct Mail Best Practices for Donor Engagement
On June 13, Tension hosted a webinar as part of our ongoing “Lunch & Learn” series: “Best Practices for Your Direct Mail Campaigns to Boost Donor Engagement.” In this first webinar recap blog, we focus on the six most important tips for creating an effective nonprofit direct mail campaign. To watch the webinar in its…
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Using Good Data to Drive Good Campaigns
As both a parent and a 20-plus-year direct marketing professional in higher education, I understand the importance of sustaining our educational communities through fundraising campaigns. The landscape has changed since I began, but the use of data and direct mail has remained constant. Here is what I believe are some of the key drivers: Leveraging…
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How to Have a Successful Gift Lift™ Campaign
Tension’s Gift Lift™ gift matching program helps nonprofits facilitate gift matching opportunities from their donors’ employers in a way that is seamless, simple and effective.
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Using Direct Mail to Improve Donor Lifetime Value: Part 3
Annual giving can be boosted by matched gifts, big-or-small-scale.
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Using Direct Mail to Improve Donor Lifetime Value: Part 2
Keep your eyes on the hub and spoke prize with this blog: a recurring donation from monthly gifts.
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Using Direct Mail to Improve Donor Lifetime Value: Part 1
Make a difference with your first-year donors through direct mail.
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