Give your mail recipients a tactile mailpiece to remember while earning possible savings from USPS promotions
Creating an exciting mailpiece is the name of the game when trying to generate a response from the recipient. Adding a tactile element is just one way to add flare to your mailpiece, and one of the easiest ways to do that is through embossing. In this blog we will explore the different types of embossing, as well as potential cost savings to you as a mailer.
What are Embossed Envelopes?
Embossing is a method in which a die or metal plate is pressed into the paper during the printing process, raising the surface and creating a three-dimensional, textured effect. This tactile process can enhance the visual appeal and perceived value of a mailpiece.
Embossed Envelope Benefits
Embossed envelopes offer recipients something tactile and interesting while giving your mailpiece:
- Distinction – Embossed envelopes give your mailing a not-so-ordinary look and feel.
- Customization – Change the entire look and feel of your mailpiece with an overall embossed pattern or highlight one or more areas with spot embossing.
- Creativity – There are many patterns to choose from for overall embossing, and in some cases can be used to support your design objectives.
- Elegance – Adding texture can give a sophisticated appearance to your mailpiece.
What kinds of embossing are there?
Envelopes can be embossed in two primary ways: overall embossing, where the entire surface has texture, or spot embossing, where specific areas—like a logo, indicia or promotional message—are highlighted with a raised effect. Below are some of the most common embossing types.
Overall Embossed Envelope
An overall embossed envelope involves a texture that is added to the entire envelope, giving a unique feel to the entire piece. The most frequently used types are:
- Wavy Emboss: Leaves a pattern of soft, wave-like grooves on the surface.
- Bubble Emboss: Adds a series of uniform, bubble-like impressions across the envelope.
- Grooved Emboss: Tension’s TEN Groove creates a series of vertical ridges or indentations that run along the envelope, adding a structured feel. These can run vertically or diagonally.
Spot Embossing
Spot embossing is a technique that applies a raised or tactile effect to specific areas of a mailpiece. Common options where spot embossing is implemented include an embossed indicia, a company logo or a call-to-action.
Leverage a USPS Promotion to Impress and Save
Embossed envelopes could qualify for the Tactile, Sensory and Interactive (TSI) Promotion from the USPS®. The TSI Promotion encourages mailers to incorporate sensory treatments like embossing to create a unique mailpiece, while also earning a 4% discount on postage. With applications that range from direct mail to transactional and billing envelopes, the TSI promotion supports a range of industries.
All designs must be submitted to the USPS for approval to qualify for the promotion. More information on all USPS promotions can be found on our dedicated USPS Promotions & Incentives page.
Contact Us
Tension offers several custom embossed envelope options. The Tension Design Group, our expert internal graphic design team, is skilled at helping mailers select the right product and design to capture their audience’s attention. Contact us today to learn about our embossing options.
