Home  ›  Envelope Know-How  ›  USPS Promotions & Incentives  ›  Tactile, Sensory and Interactive Engagement Promotion

Neuromarketing research suggests that when marketing materials engage a reader’s senses, brand recognition and message recall can increase. This USPS promotion encourages mailers to use the latest printing and production advancements to get mail noticed and opened.

To be approved, your mailpiece has to feature at least one of the following approved techniques:

  • Specialty inks
  • Sensory treatments
  • Interactive elements

Participants in this promotion are eligible for a 5% discount. The mailing is sent through USPS Marketing Mail®. More information about requirements and eligibility can be found here.


Important Dates

Registration Date

Promotional Date

Related Tension Products and Blogs

Trailing Edge Envelopes

These “edgy” envelopes deliver standout results. The unique design of the Trailing Edge envelope—with an extended rectangle, circle or other shape on the left edge—are USPS approved and garner immediate attention.

Special Finishes

Leave your direct mail recipients something to talk about with an attractive, intriguing finish. 

Engage with Different Senses and Curiosities

Add intrigue and save with the Tactile, Sensory & Interactive Promotion from the USPS®.

All mailpieces submitted for the TSI promotion are subject to the approval of the USPS.