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What is a Flat?
Understanding the terminology and common names associated with certain mailpieces can give insight into which one is suitable for the goals of your campaign.
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The COVID-19 Pandemic’s Impact on Uncoated Freesheet Paper
Read this update on the latest developments in the envelope paper market.
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Keep Me Posted: Protecting the Consumer’s Right to Choose
Learn about Keep Me Posted and how it’s protecting our communication rights.
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Tension’s Secret Sauce: Our Associates
Tension’s “secret sauce” hasn’t changed for generations. Find out what’s in it.
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Marketers: Don’t Fight. Print and Digital are Like Peanut Butter and Jelly
Print traditionalists and digital enthusiasts are ripping each other apart trying to stake their claim on the new Marketing Landscape. Only Print and Digital are not oil and water. They complement eat other; like peas and carrots or peanut butter and jelly.
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Big Idea: Start Your Lean Journey Small
Now I am not an expert on continuous improvement. I know enough to be dangerous, and realize there is a world of concepts in this arena I am still unfamiliar with. With that said, I am familiar with many Lean concepts and tools.
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Marketers: To Disrupt, Please Educate and Inform. Don’t Interrupt and Sell. You Could Kill Your Brand.
I have some time to kill. I’m in an airport awaiting a flight to Dusseldorf, Germany and see a text message that my flight has just been delayed 2 hours. Lovely! So, like any good professional, I power up my laptop and figure I will make lemonade out of lemons and get some work done.
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We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and dices better than the competition.
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