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When it Comes to Direct Mail, Have the Mind of a Seven-Year-Old
Picture yourself at a 7-year-old’s birthday party. It’s gift time. The birthday girl is having the time of her life and is looking for the first gift to open.
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The Smithsonian National Postal Museum, a National Treasure
The Smithsonian National Postal Museum is a national treasure.
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5 Direct Mail Tips for Nonprofits
While there is no panacea that will guarantee double digit response rates on your next direct mail package, there are some tried and true practices you can test on your donor file simply and effectively.
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Three Ways to Create a Successful Fundraising Campaign for Your School
As both a parent and a direct marketing professional, I’ve learned a lot about the importance of sustaining our educational communities through fundraising campaigns.
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4 Things You Need to Know to Get Your Envelope Noticed
I recently had the opportunity to speak to members of the Kansas City Mail Systems Management Association (KCMSMA) about the use of color, texture and images to make the most of your envelope.
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Marketers: To Disrupt, Please Educate and Inform. Don’t Interrupt and Sell. You Could Kill Your Brand.
I have some time to kill. I’m in an airport awaiting a flight to Dusseldorf, Germany and see a text message that my flight has just been delayed 2 hours. Lovely! So, like any good professional, I power up my laptop and figure I will make lemonade out of lemons and get some work done.
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We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and dices better than the competition.
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