Once users sign up for theInformed Delivery® service from the USPS®, users are sent daily emails with a preview of their expected mail for the day. It also allows for package management. Business mailers are encouraged to participate in this promotion by conducting an interactive campaign, with bold and interactive campaign elements to earn mail discounts by participating in the 2022 Informed Delivery Promotion. This year, there is an increase in the potential discount opportunities. Last year, mailers could earn 2% and this year it is 4%.
USPS Informed Delivery Promotion
With over 47 million users1 since it’s launch in 2017,Informed Delivery looks to grow its database. The 2022 Informed Delivery promotion encourages mailers to participate in an Informed Delivery campaign so that they can earn a discount on postage for qualifying mailpieces.
Promotion Registration: June 15, 2022 – December 31, 2022
Promotion Dates: August 1, 2022 – December 31, 2022
Discount: 4% discount on postage for business mailers who register for the Informed Delivery promotion and conduct an Informed Delivery interactive campaign on qualifying mailpieces.
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For more information, see this post to download a recent Office of the Inspector General report on the difference between Informed Visibility and Informed Delivery.
2022 USPS Promotions and Incentives, Simplified
USPS Promotions White Paper
Our white paper takes a deep dive into each promotion, highlighting approved mailpieces, available discounts and more. Click here to download.
For full program requirements, click the link here. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions.
The 2022 USPS Informed Delivery promotion is the perfect way to integrate digital products into your marketing strategy. This promotion can also help you earn mail discounts. Contact us to discuss the right mailpiece for your Informed Delivery campaign.
*All approvals must come from the USPS. The information presented here is for illustrative purposes only.
1 – USPS Product Innovation Stats as of April 2021 – April 2022.