With online shopping showing no signs of slowing down, trends predict that mobile commerce will account for 44% of the total U.S. e-commerce market in 2024. Mobile-friendly user interfaces streamline the shopping process for consumers.
As customers become more accustomed to the technologies that come with online shopping, QR codes have seen a 94% growth in the number of interactions from 2018-2020, showing how much more often consumers are scanning QR codes. That’s where mail can help advertise your business, leading people to your website for purchases. With the USPS® 2021 Mobile Shopping Promotion, mailers have the opportunity to earn mail discounts by including mobile shopping technology on their mailpiece.
Registration Period: June 15, 2021 – December 31, 2021
Program Period: August 1, 2021 – December 31, 2021
Discount: Mailers receive a 2% discount on eligible postage for USPS Marketing Mail® letters and flats and Nonprofit USPS Marketing Mail® letters and flats.
USPS Mobile Shopping Promotion
The USPS 2021 Mobile Shopping Promotion encourages marketers to combine mobile technology with reliable direct mail to make it easier than ever for customers to do their online shopping, and offers a 2% discount for approved mailpieces. In order to qualify for the available discount, eligible mailpieces must include:*
- Mobile Print Technology - All qualifying mail must contain mobile print technology, such as a quick response (QR) code, digital watermark or augmented reality (AR) code that leads to a completely mobile optimized site.
- Mobile Print Technology Placement - The technology can be on the inside or outside of the mailpiece.
- Directional Copy - The mailpiece must contain prominently displayed text near the mobile print technology or an image that provides directions regarding how to scan the print technology with specific information about the landing page.
As always, consult the USPS for more details on program requirements. You can also find more details for this promotion, including important dates and related Tension products, in our USPS 2021 Promotions and Incentives white paper.
Related Tension Product
Research tells us mail coupled with digital can lead to a 9x better chance of making a sale. Tension’s standard #10 envelope is anything but. While your business correspondence may serve a variety of purposes, one thing is constant: Your envelope must perform well and make a good impression. Sometimes it has only three seconds to do so. Check out our #10 spotlight blog for more details.
2021 USPS Promotions and Incentives, Simplified
Do you need a quick overview of the promotions and important dates for the USPS 2021 Promotions and Incentives? Click here to download.
USPS Promotions White Paper
Or, are you looking for an in-depth view of promotional details and requirements? Our white paper takes a deep dive into each promotion, highlighting approved mailpieces, available discounts and more. Click here to download our white paper.
Be sure to check full program requirements here. The USPS gives all final approvals, and including one of the design elements mentioned above does not automatically qualify you for the promotions.
A Winning Combination
Advertise your promotions with the winning combination of mail and mobile. A Tension Sales expert can help you explore creative ways to incorporate the USPS 2021 Mobile Shopping Promotion in your next mailing. Contact us to start the conversation today.
*All approvals must come from the USPS®. The information presented here is for illustrative purposes only.