From May 3-6, a Tension associates exhibited and had the opportunity to connect with customers, partners, and fellow industry leaders, at the National Postal Forum. Across conversations on the show floor, one message came through clearly: even in light of ongoing changes across the communications landscape, direct mail, transactional mail and other printed communications continue to prove their value.
Hear from two of Tension’s subject matter experts on the trends, challenges, and opportunities shaping the future of direct mail and print communications.
As Digital Fatigue Grows, Physical Mail Shines
“Print and mail are very much alive and still generate excellent value -both despite and because- of the digital onslaught.”
— Mark Fagerberg, Tension Envelope & Print Account Executive
While digital communication dominates some conversations, physical media offers something digital channels cannot: credibility, permanence, and a tangible customer experience.
Print and direct mail are not disappearing. In many ways, they are becoming more strategic.
Learn more about how direct mail continues to evolve and how you can use it strategically:
Postal Incentives & Costs Remain Top of Mind
“I think there is still a perception outside of this industry that physical media is not relevant anymore. I think that is far from the truth. Postal Incentives continue to be a large trend that people are interested in learning more about and how to take advantage to help save postage cost.”
— Brian Stone, Tension Envelope & Print Account Executive
We heard conversations around postage costs and questions surrounding future USPS planning . Customers are actively looking for ways to maximize postal savings while maintaining strong campaign performance. Furthermore, billing and statement mailers can take advantage of postal incentives by using embossed envelopes like Tension’s TENGroove.
As the USPS continues evolving under the newly appointed PMG David Steiner, many attendees expressed cautious optimism while also emphasizing the need for long term clarity and stability. Instead of waiting, take action on the current 2026 promotions by visiting our easy-to-digest post.
Explore how postal promotions and interactive mail can strengthen campaign performance:
Stability, Trust, and Supply Chain Confidence Matter More Than Ever
“The market is hungry for stable suppliers and creative solutions. Print has inherent credibility and digital mistrust could stabilize mail volume.” — Mark Fagerberg, Tension Envelope & Print Account Executive
The combination of operational pressure and growing demand for trusted communication channels is reinforcing the long-term importance of print and mail across many industries.
Get in touch with your direct mail efforts and make a lasting impact:
The Industry Is Adapting Faster Than Ever
Conversations throughout NPF made one thing clear: direct mailers and transactional mailers alike continue to thrive, adapt, innovate and provide measurable value.
As postage, legislation, and market conditions evolve, organizations are continuing to invest in creative mail strategies, stronger customer experiences, and trusted communication channels that stand apart in an increasingly crowded digital world.
The future of direct mail is not simply about maintaining relevance. It is about continuing to evolve with purpose.
The Future of Mail Belongs to You – Get In Touch To Make It Strategic
