Home  ›  Resources  ›  Industry Report  ›  Office of Inspector General (OIG) Report “Enhancing the Value of Mail: The Human Response”

  Image result for linkedin icon  Image result for facebook icon  Image result for twitter icon

Click Here to Access the Office of Inspector General (OIG) Report “Enhancing the Value of Mail: The Human Response”

The Office of the Inspector General (OIG) commissioned a neuroscientific study on the “neuromarketing” response a consumer has to physical media and digital media in the buying process. Neuromarketing is a scientific method that explores subconscious consumer response as activity deep in the brain.