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Click here to download the Winterberry Group report on the success of direct mail.

Direct mail, in short, is a performance marketing channel. It’s proven to be a highly capable tool for helping brands acquire new customers, drive incremental sales and support win back and cross-selling efforts—all while generating the kind of data that supports measurability, audience segmentation, granular targeting, personalization and other functions that are increasingly at the heart of the modern marketing playbook.