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Learn how the industry defines direct mail testing and some tips for how to test.

Learn how to target the right audience and select the list that’s right for your campaign.

Learn how to craft an offer that appeals to your audience.

Learn about key USPS players, resources and programs.

Know the planning steps you need to successfully execute your integrated campaign.

Learn how to select the best paper for your project.

Tips to get started on a direct mail campaign for beginners.

Learn how to decode your Intelligent Mail barcode.

Learn how to determine the correct size of your envelope.