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Creating an Appealing Mailpiece
Learn to infuse haptics into your mailpiece.
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Choosing Your Format
Learn how to choose a format for your direct mailpiece.
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Testing Your Mailpiece
Learn how the industry defines direct mail testing and some tips for how to test.
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Targeting and Lists
Learn how to target the right audience and select the list that’s right for your campaign.
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Creating Your Offer
Learn how to craft an offer that appeals to your audience.
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Getting to Know the USPS
Learn about key USPS players, resources and programs.
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Planning Your Direct Mail and Integrated Campaigns
Know the planning steps you need to successfully execute your integrated campaign.
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Guide to Envelope Paper Weights
Learn how to select the best paper for your project.
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Getting Started with Direct Mail
Tips to get started on a direct mail campaign for beginners.
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