Testing Your Mailpiece
Learn how the industry defines direct mail testing and some tips for how to test.
Targeting and Lists
Learn how to target the right audience and select the list that’s right for your campaign.
Creating Your Offer
Learn how to craft an offer that appeals to your audience.
Getting to Know the USPS
Learn about key USPS players, resources and programs.
Planning Your Direct Mail and Integrated Campaigns
Know the planning steps you need to successfully execute your integrated campaign.
Guide to Envelope Paper Weights
Learn how to select the best paper for your project.
Getting Started with Direct Mail
Tips to get started on a direct mail campaign for beginners.
Guide to the Intelligent Mail barcode
Learn how to decode your Intelligent Mail barcode.
Envelope Size Guide
Learn how to determine the correct size of your envelope.