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Office of Inspector General Report “Generation Z and the Mail”
Because Generation Z is familiar with the USPS, the Postal Service seeks ways to educate and boost awareness of mail.
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EMA Mailing Industry Job Study
The 2019 EMA Mailing Industry Job Study reveals the Mailing Industry’s strong impact.
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Office of Inspector General Report “Advertising Effectiveness and Age”
This report examines the impact age has on digital and physical advertisements.
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Office of Inspector General Report “Tuned In: The Brain’s Response to Ad Sequencing”
This report examines the brain’s response to physical and digital ads.
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Office of Inspector General Report “Using Mail to Build Brands”
This report examines how the use of direct mail can drive brand recall.
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GEA and IPC Report: Direct Mail and E-Commerce
This report highlights the positive impact direct mail can have on e-commerce.
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EMA Commissioned Study: “Assessing the Future of the U.S. Mailing Industry”
This EMA commissioned study assesses the impact of a potential postal rate increase as proposed by the Postal Regulatory Commission (PRC).
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Office of Inspector General (OIG) Report “What’s Up with Mail? How Mail Use is Changing Across the United States”
To better understand the changing dynamic of traditional mail use among Americans and look closer at the local peculiarities of mail use, the OIG has analyzed mail volume across the United States.
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Office of Inspector General (OIG) Report “Assessing Marketers’ Barriers to Direct Mail”
Direct mail has long been an effective form of advertising, offering marketers a way to reach customers.