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Office of Inspector General Report “Tuned In: The Brain’s Response to Ad Sequencing”
This report examines the brain’s response to physical and digital ads.
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Office of Inspector General Report “Using Mail to Build Brands”
This report examines how the use of direct mail can drive brand recall.
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GEA and IPC Report: Direct Mail and E-Commerce
This report highlights the positive impact direct mail can have on e-commerce.
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EMA Commissioned Study: “Assessing the Future of the U.S. Mailing Industry”
This EMA commissioned study assesses the impact of a potential postal rate increase as proposed by the Postal Regulatory Commission (PRC).
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Office of Inspector General (OIG) Report “What’s Up with Mail? How Mail Use is Changing Across the United States”
To better understand the changing dynamic of traditional mail use among Americans and look closer at the local peculiarities of mail use, the OIG has analyzed mail volume across the United States.
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Office of Inspector General (OIG) Report “Assessing Marketers’ Barriers to Direct Mail”
Direct mail has long been an effective form of advertising, offering marketers a way to reach customers.
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USPS Mail Moments: 2016 Review
The USPS commissioned Summit Research to conduct a study on 2016 Mail Moments.
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Media Usage Survey 2016 by Target Marketing
An annual report analyzing marketing investments in terms of budgets, media, tools and strategies.
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Direct Mail: Integral to the Marketing Mix
InfoTrends data on how the envelope is integral to the direct mail campaign, as presented at the 2016 Envelope Manufacturers Association conference.
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