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USPS® 2027 Promotions & Incentives
The U.S. Postal Service (USPS®) 2027 Promotions & Incentives Program offers valuable opportunities for both direct mail and transactional mailers. Registration begins soon, with updates designed to encourage more engaging, innovative, and cost-effective mail. Two new promotions were added this year in addition to carry-over promotions from 2026, and with ongoing add-on incentives, 2027 could…
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Print Marketing Trends for 2026: How to Build Smarter, Measurable Campaigns
Explore print marketing trends, including visibility, personalization, automation, and omnichannel integration to build smarter, measurable campaigns.
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How to Measure and Effectively Test Your Direct Mail Campaigns
Direct mail testing isn’t just about trying something new, it’s about learning what actually drives response, revenue, and long-term value from what you’re currently doing (or not doing), and making a plan to adjust.
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