-

How to Measure and Effectively Test Your Direct Mail Campaigns
Direct mail testing isn’t just about trying something new, it’s about learning what actually drives response, revenue, and long-term value from what you’re currently doing (or not doing), and making a plan to adjust.
-

Take the Guesswork Out of Holiday Mailings
Seasonal marketing tactics every business should try
-

What is a #9 Envelope?
If you have ever received a bill in the mail, chances are you have held a #9 envelope in your hands. The #9 envelope is usually sent within another envelope (often a…

