Walt Hiersteiner receives his first of more than 50 patents, this one for a container. Walt, an expert inventor and Berkowitz family member, drove sales at Tension for many years.
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How to Measure and Effectively Test Your Direct Mail Campaigns
Direct mail testing isn’t just about trying something new, it’s about learning what actually drives response, revenue, and long-term value from what you’re currently doing (or not doing), and making a plan to adjust.
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