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Registration is Now Open for the 2023 Reply Mail IMbA Promotion

This year, the USPS® is launching a new promotion, the Reply Mail IMbA™ promotion which includes a tiered system of discounts. With the available discounts being at 3% and 6%, this promotion encourages mailers to take advantage of Intelligent Mail® barcode Accounting (IMbA), Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™ which would offer easier payment methods for recipients and expedited processing on return mail pieces.

On May 15, registration opened for the USPS® Reply Mail IMbA promotion. This promotion offers mailers who incorporate either a Static or Serialized barcode on their Qualified Business Reply Mail.

Promotion Registration: May 15, 2023 – December 31, 2023 

Promotion Dates: July 1, 2023 – December 31, 2023

Discount: 3% of eligible mailpieces using a static barcode with their QBRMs. 6% of eligible mailpieces that use a serialized barcode with their QBRMs.

Promotional Details   

This promotion can help mailers streamline their reply mail processes by using the Intelligent Mail® Barcode (IMb) system. There are two types of barcodes that can be used in this promotion, Static and Serialized. The discount is earned on inbound QBRM pieces that have been pre-approved by the USPS and are registered for this promotion.

3% Discount:

Mailers can earn a 3% discount by using a static barcode on their Qualified Business Reply Mail pieces. A Static barcode means that the IMb barcodes are all the same and they specify the receiving mail house. Meaning, the mailer knows they are coming, but not who they are coming from. A mail house is a company that arranges the large-scale distribution of mail on behalf of business or organizations.

6% Discount:

Mailers can earn a 6% discount by using a serialized barcode on their Qualified Business Reply Mail pieces. A serialized barcode means the IMb barcodes are all different and they tell the receiving mail house who or where they are coming from. The mailer knows they are coming, and knows who or where they are coming from.

Click the image below for our blog about how to read IMBs.

Intelligent Mail Barcodes (IMbs) are comprised of 31 digits representing the barcode ID, service type ID (STID), mailer ID (MID), serial number, and routing code.

Related Tension Products  

Utility, insurance, credit card and banking statement mailers can all benefit from this promotion. You can include a reply mechanism with one of our popular envelope sizes for transactional mail, such as our #9 envelopes.

2023 USPS Promotions and Incentives Updates from Tension  

Sign up for our updates here. You will also find details on the USPS 2023 Promotions and Incentives on our website.

2023 USPS Promotions Information Sheet

Do you need a quick overview of the promotions and important dates for each? Click the image to the right to download our easy to read guide.

Program Requirements for the USPS 2023 Reply Mail IMbA Promotion  

Be sure to check full program requirements here.* The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult the USPS for full details on the Reply Mail IMbA promotion at mailingpromotions@usps.gov.

Contact Tension  

A Tension Sales expert can help you explore how to incorporate this promotion in your next mailing. Contact us to get started today.   

*All approvals must come from the USPS. The information presented here is for illustrative purposes only.