Billing and statement mail that features promotions, or transpromo mail, offers companies and organizations ways to cross-sell and upsell to existing customers each month. Starting tomorrow, there’s another incentive for including transpromo messaging on bills and statements when registration begins for the USPS® Personalized Color Transpromo: Mailers who incorporate personalization and color on their statements could qualify for a 2% mail discount.
Promotion Registration: May 15, 2020–December 31, 2020
Promotion Dates: July 1, 2020–December 31, 2020
Discount: 2% of eligible postage for First-Class Mail® that is part of a Full-Service Intelligent Mail® program.
The Personalized Color Transpromo promotion encourages mailers to incorporate color messaging on bills and statements to help generate a response from customers. In order to qualify for the discount, eligible mailpieces must include:*
- A full color (defined as a four-color process using cyan, magenta, yellow and black and where two or more colors are used) transpromotional marketing message or visualization of account data shown on an “onsert,” which means the is message is printed directly on the bill or statement.
- A dynamic variable print process within the content of the bill or statement inside the envelope.
Note: There are specific personalization requirements for previous participants. Find details in our white paper.
Related Tension Products
Utility, insurance, credit card and banking statement mailers, this promotion has potential for you! Personalized, color messaging on statements as outlined in this promotion can be paired with popular envelope sizes for transactional mail, such as our #10 envelopes or 6×9” envelopes.
2020 USPS Promotions and Incentives Updates from Tension
Tension is offering easy-to-read overviews of the USPS® promotions, available to you. Sign up for our updates here. You can also find details on the USPS 2020 Promotions and Incentives on our website.
2020 USPS Promotions Information Sheet
Do you need a quick overview of the promotions and important dates for each? Click here to download.
USPS 2020 Personalized Color Transpromo White Paper
Our USPS 2020 Personalized Color Transpromo Promotion white paper gives a detailed look at how to qualify through your bills and statements. Access download here.
Program Requirements for the USPS 2020 Personalized Color Transpromo Promotion
Be sure to check full program requirements here. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult the USPS for full details on the Personalized Color Transpromo promotion at FCMColorPromotion@usps.gov.
Add color, personalization and potential savings to your statement mailings with the USPS 2020 Personalized Color Transpromo promotion. A Tension Sales expert can help you explore how to incorporate it in your next mailing – contact us to start the conversation today.
*All approvals must come from the USPS®. The information presented here is for illustrative purposes only.