Color and personalization are two ways mailers can use outer envelopes to drive response. Savvy billing and statement mailers know that they can also use color and personalization inside the envelope on onserts, which are invoices or statements that feature a marketing message within the content.
On May 15, registration began for the USPS® Personalized Color Transpromo promotion. This promotion offers mailers who incorporate personalization and color within their statements a 3% mail discount. The promotion runs from July 1 to December 31.
Promotion Registration: May 15, 2022–December 31, 2022
Promotion Dates: July 1, 2022–December 31, 2022
Discount: 3% of eligible postage for First-Class Mail® presort and automation letters. Bills, Statements, or Account Summaries
The Personalized Color Transpromo promotion rewards mailers who integrate color into transactional mail. Mailers have an opportunity to earn a 3% discount on approved mailpieces during this year’s promotion. The 3% discount is deducted from the total postage paid at the time of mailing for the qualifying mailpieces.
There are four requirements to an eligible Personalized Color Transpromo message:
1. Full color marketing message or visualization of account data: Mailpiece must have two or more colors (no black, white or gray) within the marketing message.
2. Required Message Placement: Message is on the “onsert” or printed on the bill or statement itself.
3. Non-Eligible Consumer Messaging: Excluded messaging includes some paperless messages, messaging on the outside of the envelope and some other uses of color.
4. Repeat Participant Additional Requirements: Messaging must be personalized to the recipients, or targeted messages to two or more customer segments must be included. Some exceptions for the personalization apply for upselling and cross-selling.
Required Message Placement
The marketing message or data visualization must be printed on the bill/statement itself as an “onsert,” which is printed within the content of the bill/statement. This differs from an insert, which is included inside an envelope. Inserts are not part of this promotion.
Related Tension Products
Utility, insurance, credit card and banking statement mailers can all benefit from this promotion. You can pair personalized, color messaging on statements with popular envelope sizes for transactional mail, such as our #10 envelopes or 6×9 envelopes.
2022 USPS Promotions and Incentives Updates from Tension
2022 USPS Promotions Information Sheet
Do you need a quick overview of the promotions and important dates for each? Click here to download.
USPS 2022 Personalized Color Transpromo White Paper
Our USPS 2022 Promotions white paper gives a detailed look at how to qualify through your bills and statements. Download it here.
Program Requirements for the USPS 2022 Personalized Color Transpromo Promotion
Be sure to check full program requirements here*. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult the USPS for full details on the Personalized Color Transpromo promotion at FCMColorPromotion@usps.gov.
Add color, personalization and potential savings to your statement mailings with the USPS 2022 Personalized Color Transpromo promotion. A Tension Sales expert can help you explore how to incorporate it in your next mailing. Contact us to get started today.
*All approvals must come from the USPS. The information presented here is for illustrative purposes only.