The USPS® has announced six promotions for 2022. Generating excitement among mailers and providing an opportunity for mailing discounts, the USPS Promotions and Incentives are designed to benefit mailers who combine inspiring designs and useful technologies in their mailpieces. This year, many of the program requirements remain unchanged from 2021. More information about all the promotions can be found on the USPS website.
Take a look at the USPS 2022 Promotions and Incentives below. Contact your Tension sales Associate to start brainstorming ways to incorporate them into your direct mail or transactional mail projects this year.
USPS 2022 Promotions and Incentives
Tactile, Sensory and Interactive Mailpiece Engagement – This promotion encourages innovations in paper and stock, substrates, inks, interactive elements and finishing techniques to help enhance customer engagement.
- Registration Dates: December 15, 2021 – July 31, 2022
- Promotion Dates: February 1, 2022 – July 31, 2022
- Eligibility: Marketing Mail® letters and flats; First-Class Mail® letters, cards, and flats
- Discount: 4%
Click here to view more details on this promotion.
Emerging and Advanced Technology – This promotion is designed to encourage mailers to incorporate new and emerging technologies such as Enhanced AR, VR/MR, NFC, Video in Print, and multichannel mail integration with voice assistants.
- Registration Dates: January 15, 2022 – August 31, 2022
- Promotion Dates: March 1, 2022 – August 31, 2022
- Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards, and flats
- Discount: 2-3%
To learn more about this promotion and additional changes for 2022, click here.
Earned Value Reply Mail – The Earned Value Reply Mail promotion rewards mailers when recipients send their Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards back into the mailstream.
- Registration Dates: : February 15, 2022 – March 31, 2022
- Promotion Dates: April 1, 2022 – June 30, 2022
- Eligibility: Credits may be applied to postage for qualifying First-Class and Marketing Mail letters & flats and must be used by December 31, 2022.
- Discount: $0.02 credit per counted reply and/or share mail piece
Click here to view more details on this promotion.
Personalized Color Transpromo – This promotion rewards mailers who incorporate color marketing messaging within bills and statements to improve connection to and response from customers and enhance their value.
- Registration Dates: May 15, 2022 – December 31, 2022
- Promotion Dates: July 1, 2022 – December 31, 2022
- Eligibility: Qualifying First-Class Mail presort and automation letters (bills and statements)
- Discount: 3%
To learn more about this promotion and additional changes for 2022, click here.
Informed Delivery® – The Informed Delivery® promotion encourages mailers to adopt the USPS Informed Delivery feature as part of an integrated marketing campaign.
- Registration Dates: June 15, 2022 – December 31, 2022
- Promotion Dates: August 1, 2022 – December 31, 2022
- Eligibility: Qualifying automation Marketing Mail letters and flats; qualifying automation First-Class Mail letters, cards, and flats
- Discount: 4%
Click here to view more details on this promotion.
Mobile Shopping – Combine mobile technology with your direct mail piece to streamline and improve the customer mobile shopping experience.
- Registration Dates: July 15, 2022 – December 31, 2022
- Promotion Dates: September 1, 2022 – December 31, 2022
- Eligibility: Qualifying Marketing Mail letters and flats
- Discount: 2%
Click here to view more details on this promotion.
Contact Tension
Registration for the first promotion of 2022 opens on Dec. 15 with the Tactile, Sensory and Interactive promotion. Contact your Tension expert to explore the wide array of Tension offerings that qualify for the USPS promotions and start planning for 2022. Click on the image below to download our two-page overview of the 2022 USPS Promotions and Incentives.
