The Direct Mail Discovery Promotion incentivizes new mailers to try direct mail as a marketing channel. Direct mail, especially when combined with digital channels, is a great way for businesses to reach their audiences.
The Process:
- Get approval of your mailpieces and confirm eligibility via the My Products Portal.
- Register for relevant promotions via the Incentive Programs tool in the Business Customer Gateway.
- Claim the discount when preparing your postage via the correct Component Characteristics Record (CCR) code and your approved Service Request number. Remember to claim add-ons, if applicable.
- First-Class Mail® Advertising Promotion encourages mailers to leverage First-Class Mail for advertising purposes to enhance the value of their mail. This could be with a standalone advertisement or through incorporating marketing messages onto First-Class Mail pieces.
This promotion offers a 40% discount* for new mailers on up to 5,000 pieces per mailing, up to 100,000 total pieces per approved business during the promotion period. Information on 5% credit is will be released soon, but is applicable for the eDoc Postage Statement Submitter.
Eligible – USPS Marketing Mail® letters, Nonprofit USPS Marketing Mail letters
Ineligible – All First-Class Mail pieces, USPS Marketing Mail flats, All parcels, Bound Printed Matter
More information about this promotion can be found here.
2027 Guide
Tension offers easy-to-understand USPS promotion overviews. This overview guide is for informational use only. The USPS gives all final approvals and official information. Click on the image above to download our helpful info sheet for details on each promotion.
Important Dates for 2027
Registration Date
February 15, 2027 – September 30, 2027
Promotion Date
April 1, 2027 – September 30, 2027
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