Bert Berkley, Tension Chairman of the Board, uses his broad industry reach to help found the Global Envelope Alliance. The international organization’s mission is to promote the interests of the envelope manufacturing industry to global postal and regulatory bodies, standards organizations, and any other organization critical to the success of the industry throughout the world.
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How to Measure and Effectively Test Your Direct Mail Campaigns
Direct mail testing isn’t just about trying something new, it’s about learning what actually drives response, revenue, and long-term value from what you’re currently doing (or not doing), and making a plan to adjust.
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