Stand Out in a Crowded Mailbox
To some, envelopes are first a container, and then second, a selling medium. To direct marketers, an envelope is first a selling medium, then a container. The envelope reflects your message, your brand and your offer, and needs to create a positive and immediate impression.
Leatherette embossing makes your mailpiece or packaging stand out. It’s a unique manufacturing process that creates special embossing on the surfaces of your envelopes, one that resembles textured leather. The play of light and shadow across the surface of embossed paper is both unexpected and pleasing to the eye, immediately commanding a second look and conveying a sense of importance. With an embossed leatherette envelope, recipients are more likely to give the envelope a second touch, or hold it up to the light to see why the envelope feels different than the others. When any of these happen, you are keeping your direct mail offer in the hands of your customer and out of the recycle bin.
Custom Embossed Business Envelopes
When your envelopes are highlighted with an attractive texture, they draw attention and interest to the contents. Tension has the ability to create an overall effect on an envelope paper that meets the goals of your campaign. Contact Tension and find out more about how this design treatment and other embossing techniques can help you create a truly unique marketing piece.
